Calculators

Estimate opportunities across conversion, retention, referrals, attrition and membership targets.

Interactive demo

Growth & Retention Calculator

Current membersAverage weekly feeAverage 12-month member valueMonthly leadsCurrent lead conversion rate (%)Target lead conversion rate (%)Current monthly attrition (%)Target monthly attrition (%)Current referrals per monthTarget referrals per monthReferral conversion rate (%)

Estimated opportunity

Extra joins from conversion11.2 / month

Annual conversion value$125,798

Members saved from attrition5.8 / month

Annual retention value$64,696

Extra referral value$39,312

Total estimated opportunity

$229,807

Estimates only. Actual results depend on market conditions, staff execution, offer quality and follow-up.

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Referral opportunity calculator

Estimate warm referral potential

Monthly new member sign-upsCurrent referrals per monthAverage 12-month member valueEstimated referral capture rate (%)Estimated conversion rate (%)

Potential referral opportunities / month23.1

Potential extra joins / month5.3

Estimated annual value$59,361

Suggested package sizeMedium Club

Estimates only. Actual results depend on execution, staff follow-up and local market conditions.

Attrition Calculator

Current membersCurrent monthly attrition (%)Target monthly attrition (%)Annual member value

Members saved / month5.8

Estimated annual value$64,696

Target Calculator

Current membersTarget membersMonthsMonthly attrition (%)

Projected losses164.2

Total joins required264.2

Joins required / month44